Atlanta
Market Insights.
Neighborhood
Precision.
Atlanta is not a single market. It is a network of distinct communities where each is shaped by its own demand patterns and long-term value drivers. Explore the data behind the Southeast's epicenter.
575K
JOBS ADDED
OVER 10 YEARS
$78,869
MEDIAN
HOUSEHOLD INCOME
2.8%
UNEMPLOYMENT
RATE
4.1%
ANNUAL GDP
GROWTH SINCE 2010
The South
Leads the Charge
Atlanta has consistently grown by roughly 80,000 people per year. With no signs of slowing, the metro is expected to exceed 8.6 million people by 2050.
Not only is Atlanta in the top 10 markets for absolute net migration, the pace of growth is the 4th highest in the nation. Employment rebounded more quickly than the U.S. as a whole and remains that way.
From 2020 to 2021, median home value grew 21.6%. Average job growth from 2013 – 2022 held at 1.9% annually.
Atlanta is Densifying.
Neighborhood by Neighborhood.
There is increased importance placed on convenience and walkability. The
development of mixed-use centers outside the urban core that provide housing,
office, retail and entertainment options has been on the rise. Traditional towns like
Decatur and Woodstock have seen renewed interest, drawing young professionals
and pushing up home prices.
Ease of
Doing Business
Atlanta ranks 4th in ease of doing business, with the 3rd highest population growth compared to both growth markets and gateway markets in the U.S.
Along with much of the Southeast, Atlanta ranks as one of the most affordable places to do business — cheaper than all Gateway markets and the U.S. national average.
Fortune 1000
Headquarters in Atlanta
8 Years
Best State for Business
(Site Selection Mag.)
AAA
Bond Rating
20 consecutive years
Growth Sectors
Shaping Atlanta's Future
01 — Automotive / EV
Electric
Vehicles
Rivian announced a $5 billion investment in a
Georgia campus — the single-largest economic
development project in Georgia's history. The
plant will be capable of producing up to 400,000
vehicles per year and create approximately 7,500
jobs, putting Georgia at the frontline of the auto
industry.
$5B
Rivian Investment in Georgia
02 — Life Sciences
Public Health
Innovation
Home to the CDC, Atlanta has built a community
of life science organizations including the
American Cancer Society, Global Center for
Medical Innovation, and the Carter Center.
Georgia Tech and Emory University rank in the
top 3 U.S. programs for biomedical engineering
graduates.
21,975
Life Sciences Jobs in Metro Atlanta
03 — FinTech
Transaction
Alley
Atlanta has grown into the FinTech capital
of the world. Six of the ten largest U.S.
payment processing firms are
headquartered in metro Atlanta. 70% of
all electronic payments worldwide are
processed by an Atlanta- headquartered
firm.
30,000+
FinTech Professionals in Georgia
"We didn't just stick a stake in the
ground yesterday and say we are
going to lead in FinTech. We have
built every iteration of the evolution
of FinTech since the beginning."
Larry Williams — President, Technology Association of Georgia
70%
of all global
electronic payments processed
by Atlanta-HQ'd firms
World-Class
Academic Institutions
Atlanta ranks 4th amongst top metros with nearly 42% of metro Atlanta's population aged 25 or older earning a bachelor's degree or higher — above Chicago, Philadelphia, Los Angeles, Dallas-Fort Worth, Houston, and Miami.
Notably, 54% of baccalaureate graduates still live in the state of Georgia 5 years after graduating, ensuring a retained talent pipeline for local businesses.
Where Every
Road Leads
Quality of Life.
Below the National
Average Cost.
People are drawn to the affordability and quality of life in Atlanta. The overall
cost of living lands well below the national average — falling to the bottom of
comparable markets and gateway cities. Home prices in the metro are also
below the national average.
Begin Your Next Chapter
with Confidence
Whether preparing to sell, planning a move within Atlanta, or relocating internationally, the first step is a private, thoughtful conversation.